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Brussels, Capital of Climate Innovation


Brussels, 08/10/2020

At the initiative of the Press Club Brussels Europe, on the 23rd of October and for 24 hours, Brussels will be the world capital of climate innovation. Elected as the world presidency of the Press Clubs in 2018 after only 10 years of activity, the Press Club Brussels has invited more than a hundred press clubs around the world, bringing together more than 20 000 journalists, to join the World Press Clubs Alliance for Climate. This new platform, based in Brussels, organises the “24 hours for the climate”, the longest press conference on climate actions and innovations, broadcast on its website and social networks. It will kick off on On October 22 at 22:00 Brussels time.

This is an unprecedented event dedicated to sharing knowledge and best practices at the global level, supported in particular by the Brussels-Capital Region and the European Commission.

While ecotourism projects in the Pacific, saving the Aral Sea, biodiversity in Africa, renewable energies and the implementation of the European Green Deal will be discussed, the Press Club Brussels Europe – in partnership with Visit.Brussels – has also invited Brussels project leaders, whether they are companies, associations or public authorities, to present their ecological transition initiatives. On October 23 and for 24 hours non-stop, a streaming channel will transmit their video reports, interviews and discussion panels.

“This is an opportunity to strengthen the attractiveness of the Capital of Europe as one of the most important climate communication hubs and to promote Brussels as a centre of climate innovation, by showcasing the Region’s most outstanding and exemplary projects to a global audience”, says Laurent Brihay, Director of the Press Club.

All fields of activity related to climate and ecological transition will be represented: mobility, energy, agriculture, waste management and reduction, biodiversity, circular and collaborative economy, etc.

The project selection criteria were: originality, impact on the climate, and state of progress.

“We weren’t looking for an announcement effect, but only projects that have already been completed or are under development in the short or medium term”, says Laurent Brihay, who will meet on the 23rd of October with all those who are awaiting promising solutions for the future of the planet.

Steven Beckers – circularity expert of Bopro was invited to share his vision and approach during these ’24 hours for climate’.

You can watch the video of the debate here.